The spotlight was on Africa’s Travel Sector as the vibrant scene unfolded at the Inkosi Albert Luthuli International Convention Centre (Durban ICC) from 14 – 16 May 2024. Dignitaries, including Nombulelo Guliwe, CEO of South African Tourism, and Fish Mahlalela, Deputy Minister of Tourism in South Africa, converged for an event that underscored the continent’s tourism prowess.

Minister De Lille set the tone by extolling Durban and the KwaZulu-Natal province’s allure, celebrating their UNESCO World Heritage sites, rich historical tapestry, and culturally diverse encounters. Amidst acknowledging the climate challenges, the Minister commended the proactive strides taken by the city in tackling these issues, as outlined in the recent State of the City Address.

Celebrating 30 years of democracy in South Africa, Minister De Lille paid homage to the nation’s heroes and the unity forged across Africa during turbulent times. Quoting Nelson Mandela, she emphasized the sanctity of democracy as a unifying force.

Delving into South Africa’s liberation journey, she highlighted iconic landmarks like the Mandela Capture Site & PheZulu Cultural Village and Vilakazi Street in Soweto. Stressing aggressive marketing of South Africa’s historical narratives, particularly in light of the nation’s democratic milestone, she championed collective action’s transformative power in overcoming apartheid.

Under the theme ‘Unlimited Africa‘, Minister de Lille illuminated the continent’s myriad opportunities for exploration and growth. Emphasizing Africa’s expansive landscapes, diverse cultures, and boundary-defying experiences, she beckoned attendees to immerse themselves fully in the trade floor, fostering partnerships and contributing to sustainable African tourism growth.

Africa’s Travel Indaba marked a milestone with 26 African countries participating, showcasing 344 products—an uptick of 14% from the previous year. Noteworthy debuts from Burkina Faso and Eritrea underscored the event’s burgeoning significance.

With over 1,200 confirmed exhibitors from 55 countries and more than 1,100 buyers, Africa’s Travel Indaba emerged as a global showcase of the continent’s tourism potential, facilitating meaningful connections and driving growth.

The Department of Tourism’s funding for 120 South African small-to-medium enterprises (SMMEs) provided a platform for showcasing and networking. Minister De Lille expressed confidence in the event’s capacity to foster partnerships and drive growth.

Minister De Lille spotlighted the Tourism Sector Master Plan, a collaborative effort aimed at sectoral recovery and growth post-COVID-19. Notable progress includes the relaunch of the R1.2bn Tourism Equity Fund.

Celebrating the tourism sector’s robust growth, Minister De Lille cited impressive statistics, with international tourist arrivals soaring and domestic tourism witnessing a resurgence.

Highlighting the Sho’t Left campaign’s role in promoting domestic tourism, Minister De Lille underscored efforts to boost tourism in lesser-known destinations, supporting local businesses.

Minister De Lille underscored tourism’s economic significance, projecting substantial contributions to job creation and GDP growth.

Detailing ongoing investments in historic sites, the Minister emphasized infrastructure enhancements to stimulate demand and promote cultural heritage tourism.

Stressing the importance of improving air access, Minister De Lille commended efforts to expand connectivity domestically and internationally.

Emphasizing the balance between competition and collaboration, Minister De Lille highlighted recent partnerships with Google and Airbnb.

In conclusion, Minister De Lille urged collective effort in realizing Africa’s tourism potential, fostering growth, and forging connections across the continent.