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Marrakech, Morocco: The Ultimate Travel Guide 2025 – Where to Stay, Eat & What to Do

Travel Administrator
Destinations Local Travelling

Marrakech, fondly known as the “Red City” due to its distinctive rose-coloured sandstone buildings, stands as one of Morocco’s four imperial cities alongside Fez, Meknes, and Rabat. Founded in 1070 by the Almoravid dynasty, this UNESCO World Heritage site seamlessly blends its medieval medina with a thriving modern city, creating an intoxicating atmosphere that has captivated travellers for generations.

The city’s heart beats strongest in Djemaa el-Fna, the main square that transforms from a daytime marketplace into an evening spectacle of storytellers, musicians, and food vendors. Beyond this iconic square lies a labyrinth of narrow streets housing traditional crafts workshops, hidden riads, and architectural marvels that showcase Morocco’s rich Islamic heritage.

With the Atlas Mountains providing a dramatic backdrop and the Sahara Desert within reach, Marrakech serves as the perfect base for exploring Morocco’s diverse landscapes while immersing yourself in authentic North African culture.

Marrakech enjoys a semi-arid climate with distinct seasons that significantly impact your travel experience:

Spring (March to May): Arguably the best time to visit, with pleasant temperatures ranging from 20-26°C (68-79°F) during the day and cooler evenings. The city’s gardens are in full bloom, and outdoor activities are comfortable.

Autumn (September to November): Another excellent period with similar temperatures to spring. The summer heat has subsided, making exploration of the medina and outdoor dining particularly enjoyable.

Winter (December to February): Mild days (16-20°C/61-68°F) but can be surprisingly chilly in the evenings and early mornings. Pack layers, as temperatures can drop below 10°C (50°F) at night. This is peak tourist season due to the comfortable weather.

Summer (June to August): Extremely hot with temperatures often exceeding 40°C (104°F). While hotel rates are lower, the heat can be overwhelming for sightseeing. If visiting during summer, plan indoor activities during midday and venture out in the early morning or evening.

Ramadan Considerations: If your visit coincides with Ramadan, expect altered opening hours for restaurants and some attractions, though the evening iftar celebrations offer unique cultural experiences.

Arriving in Marrakech

Marrakech Menara Airport (RAK): Located 6km southwest of the city centre, this modern airport serves numerous international destinations. Airlines including Royal Air Maroc, Ryanair, and EasyJet operate regular flights from major UK cities.

  • Airport Transfer Options:
    • Official taxi: $15-20 to the city centre (negotiate fare beforehand)
    • Airport bus (Line 19): $1.50, runs every 30 minutes
    • Private transfers: $25-35 (bookable through hotels)
    • Ride-hailing apps: Available but limited

Marrakech Railway Station: Connected to Casablanca, Rabat, and Fez via Morocco’s efficient ONCF rail network. The journey from Casablanca takes approximately 3 hours ($15-25 depending on class).

Getting Around the City

Walking: The medina is best explored on foot, though the maze-like streets can be overwhelming initially. Comfortable walking shoes are essential for uneven surfaces.

Petit Taxis: Small red taxis for short distances within the city. Meters should be used (insist on this) or negotiate the fare beforehand. Expect $2-5 for most journeys within the city.

Grand Taxis: Larger vehicles for longer distances or airport transfers. Always agree on the price before departure.

Caleches: Horse-drawn carriages for tourist areas, offering a romantic but controversial transport option. Prices range from $10-20 per hour.

Rental Cars: Available but not recommended for Medina exploration due to narrow streets and limited parking. Useful for excursions to the Atlas Mountains or coastal cities.

Marrakech offers accommodation ranging from budget hostels to ultra-luxury resorts, with riads (traditional Moroccan houses built around courtyards) being the most authentic choice.

Luxury Riads and Hotels ($200-500+ per night)

La Mamounia: Marrakech’s most legendary hotel, favoured by celebrities and royalty since 1929. This palatial property features opulent suites, award-winning restaurants, and a world-class spa set within 17 acres of gardens. The Churchill Bar and Casino add to its allure.

Royal Mansour: The epitome of Moroccan luxury, this resort comprises 53 individual riads, each with private rooftop terraces. The three restaurants hold Michelin stars, and the spa offers traditional hammam treatments using rare argan oil.

Riad Kniza: A boutique riad blending antique furnishings with modern amenities. Each room tells a story through carefully curated Moroccan artefacts, whilst the rooftop terrace offers stunning medina views.

Selman Marrakech: A contemporary palace on the outskirts featuring the world’s largest private collection of Arabian horses. The resort offers spacious suites, multiple pools, and easy access to golf courses.

Mid-Range Riads and Hotels ($75-200 per night)

Riad Yasmine: Located in the heart of the medina, this charming riad features individually decorated rooms around a tranquil courtyard with a small pool. The rooftop terrace provides panoramic views of the Atlas Mountains.

Hotel & Spa Le Doge: A boutique hotel combining traditional Moroccan architecture with contemporary design. The spa offers authentic hammam experiences, and the location provides easy access to major attractions.

Riad Dar Anika: A family-run riad offering personalised service and home-cooked meals. The intimate setting with only six rooms ensures a peaceful retreat from the medina’s hustle.

Les Jardins de La Koutoubia: A modern hotel with traditional touches, featuring multiple pools, lush gardens, and views of the famous Koutoubia Mosque. The location bridges the medina and Gueliz districts.

Budget-Friendly Options ($20-75 per night)

Riad Atlas Toubkal: A backpacker favourite offering dormitory beds and private rooms in a traditional setting. The communal areas foster interaction between travellers, and the staff organise group excursions.

Hotel Sherazade: A budget hotel in the medina providing clean, simple rooms and a rooftop restaurant. The central location makes it ideal for exploring on foot.

Equity Point Marrakech: A modern hostel with air-conditioned dormitories, a swimming pool, and organised activities. Located in Gueliz, it offers a more contemporary base.

Riad Itrane: A genuine budget riad experience with basic but comfortable rooms and a traditional Moroccan breakfast. The courtyard provides a peaceful escape from the medina’s energy.

Where to Stay by District

Medina: Stay here for the authentic Marrakech experience, within walking distance of major attractions. Expect some noise and narrow streets that can be challenging for luggage.

Gueliz: The modern district with wider streets, contemporary hotels, and easy parking. Less atmospheric but more convenient for those preferring familiar amenities.

Hivernage: The upscale district home to luxury hotels and casinos. Quieter than the medina with manicured gardens and high-end shopping.

Palmeraie: A resort area outside the city centre featuring luxury properties with golf courses and extensive grounds. Requires transport to reach the main attractions.

Historic Sites and Architecture

Djemaa el-Fna: The beating heart of Marrakech, this UNESCO World Heritage square transforms throughout the day. Morning brings orange juice vendors and snake charmers, whilst evening sees an explosion of food stalls, storytellers, and musicians. The surrounding cafés offer elevated views perfect for photography and people-watching.

Koutoubia Mosque: Marrakech’s largest mosque and the city’s most prominent landmark, with its 77-metre minaret visible from miles away. Whilst non-Muslims cannot enter, the exterior architecture and surrounding gardens merit exploration. The mosque is particularly striking when illuminated at sunset.

Bahia Palace: This 19th-century palace showcases the finest Moroccan craftsmanship through its intricate tile work, painted ceilings, and lush courtyards. Originally built for a wealthy vizier, the palace’s 150 rooms demonstrate the lifestyle of Morocco’s elite. Entry costs $7, and audio guides enhance the experience.

Saadian Tombs: Discovered in 1917, these 16th-century royal tombs were sealed for centuries. The mausoleums house the remains of Saadian dynasty members, featuring elaborate marble decorations and cedar wood carvings. The intimate chambers create an atmosphere of reverence and historical significance. Entry: $7.

El Badi Palace: Once called “The Wonder of the World,” this ruined palace still impresses with its massive walls and sunken gardens. Built in the 16th century to celebrate a military victory, the palace provides insight into Morocco’s golden age. Climb the ramparts for panoramic city views. Entry: $7.

Ben Youssef Madrasa: This former Islamic college represents the pinnacle of Moorish architecture in Morocco. The intricate geometric patterns, calligraphy, and marble columns create a mesmerising environment where 900 students once studied. The central courtyard is particularly photogenic. Entry: $5.

Museums and Cultural Sites

Majorelle Garden: Created by French painter Jacques Majorelle and later owned by Yves Saint Laurent, these botanical gardens showcase exotic plants from around the world. The distinctive cobalt blue buildings house the Berber Museum and provide striking photographic opportunities. Entry: $15 (garden), additional $10 for museums.

Yves Saint Laurent Museum: Opened in 2017, this modern museum celebrates the legendary designer’s relationship with Marrakech through fashion exhibitions, sketches, and personal artefacts. The building’s architecture itself is a work of art, complementing the surrounding Majorelle Garden.

Maison de la Photographie: This gallery displays historical photographs documenting Morocco’s people and landscapes from 1870-1950. The rooftop café offers refreshments with Medina views, making it a perfect rest stop during sightseeing. Entry: $5.

Museum of Marrakech: Housed in the 19th-century Dar Menebhi Palace, this museum exhibits Moroccan art, traditional clothing, and historical artefacts. The building’s architecture, particularly the central courtyard with its impressive chandelier, rivals the exhibitions themselves. Entry: $5.

Gardens and Outdoor Spaces

Jardin Secret: These reconstructed 19th-century gardens blend Islamic and Exotic garden traditions. The property includes historic buildings, peaceful water features, and diverse plant collections. The tower provides elevated views of the medina’s rooftops. Entry: $8.

Menara Gardens: Created in the 12th century, these olive groves surround a large reflecting pool with the Atlas Mountains as a backdrop. The pavilion beside the pool serves as a perfect picnic spot and offers respite from the city’s intensity. Free entry.

Agdal Gardens: Dating from the 12th century, these historic gardens feature ancient olive trees, citrus groves, and large water basins. Less touristy than other gardens, they provide insight into traditional Moroccan agricultural techniques. Access can be limited, so check opening times.

Unique Experiences

Hammam Treatments: Traditional Moroccan steam baths offer authentic relaxation and cultural immersion. Les Bains de Marrakech provides luxury treatments ($50-150), whilst local neighbourhood hammams offer basic services for $10-20. Remember to bring flip-flops and underwear.

Cooking Classes: Learn to prepare traditional tagines, couscous, and pastries through hands-on workshops. Many riads offer classes, including market visits and recipe booklets. Prices range from $35-75 per person for half-day experiences.

Traditional Crafts Workshops: Participate in pottery making, carpet weaving, or leather working through organised workshops. These experiences provide insight into trades that have sustained Marrakech’s economy for centuries. Workshops cost $25-50 per person.

Marrakech’s culinary scene encompasses everything from street food stalls to Michelin-starred restaurants, with tagines, couscous, and mint tea forming the foundation of local cuisine.

Fine Dining ($40-100+ per person)

Le Marocain (Royal Mansour): This Michelin-starred restaurant elevates traditional Moroccan cuisine through contemporary techniques and impeccable presentation. The tasting menu showcases regional specialities with premium ingredients and professional service matching international standards.

La Grande Table Marocaine (La Mamounia): Chef Jean-Georges Vongerichten’s interpretation of Moroccan cuisine using French culinary methods. The restaurant’s elegant setting within the legendary hotel provides a memorable dining experience with dishes like lamb tagine with preserved lemons and saffron.

Al Fassia: Renowned for authentic Moroccan cuisine prepared by women chefs, this restaurant serves traditional dishes like pastilla (sweet and savoury pastry) and mechoui (slow-roasted lamb). The intimate atmosphere and consistent quality make reservations essential.

Dar Yacout: Set in a beautifully restored riad, this restaurant offers an elaborate Moroccan feast with multiple courses, traditional music, and belly dancing. The experience emphasises cultural immersion alongside exceptional food, though the tourist-focused approach may not appeal to all diners.

Mid-Range Dining ($15-40 per person)

Café Clock: Famous for its camel burger and cultural events, this contemporary café blends Moroccan and international cuisines. The rooftop terrace provides medina views, whilst the regular storytelling sessions and concerts create a vibrant atmosphere.

Nomad: This modern restaurant offers refined Moroccan dishes with international influences. The multi-level space features contemporary design whilst maintaining Moroccan architectural elements. Their lamb tagine and vegetarian tagines receive particular praise.

Le Jardin: Set in a restored riad with a lush garden courtyard, this restaurant serves French-Moroccan fusion cuisine. The relaxed atmosphere, excellent wine selection, and romantic setting make it popular for special occasions.

Pepe Nero: Italian cuisine in the heart of Marrakech, offering authentic pasta, pizza, and seafood dishes. The restaurant provides a welcome change from Moroccan food whilst maintaining high quality and reasonable prices.

Traditional and Street Food ($5-15 per person)

Djemaa el-Fna Food Stalls: Evening food stalls offer the quintessential Marrakech dining experience with grilled meats, tagines, and fresh juices. Stalls 14, 31, and 67 are particularly recommended for quality and hygiene. Expect to pay $3-8 for complete meals.

Chez Brahim: A local institution serving excellent tagines and couscous in unpretentious surroundings. The restaurant attracts more locals than tourists, ensuring authentic flavours and reasonable prices. Their Friday couscous is legendary amongst residents.

Henna Art Café: This women’s cooperative serves traditional Moroccan dishes whilst providing employment and training for local women. The restaurant also offers henna art services and cultural workshops, creating a meaningful dining experience.

Jad Mahal: Combining Moroccan and Indian cuisines, this restaurant offers excellent curries alongside traditional tagines. The eclectic décor and diverse menu appeal to adventurous diners seeking something different.

Rooftop Restaurants and Cafés

Café de France: Overlooking Djemaa el-Fna, this historic café provides the perfect vantage point for observing the square’s daily transformations. The simple menu focuses on Moroccan tea, coffee, and light meals, with the view being the main attraction.

Terrasse des Épices: This rooftop restaurant serves contemporary Moroccan cuisine with panoramic medina views. The relaxed atmosphere and innovative cocktails make it popular for sunset dining and socialising.

Le Salama: Offering 360-degree views from its terrace, this restaurant serves modern Moroccan cuisine with international influences. The stylish décor and extensive cocktail menu create a sophisticated dining environment.

What to Drink

Mint Tea (Atay): Morocco’s national drink, served sweet and hot throughout the day. The ceremonial pouring from height creates the characteristic foam and demonstrates hospitality.

Fresh Orange Juice: Djemaa el-Fna’s orange juice vendors provide freshly squeezed juice for approximately $0.50 per glass. Ensure you watch the preparation process.

Moroccan Wine: The country produces decent wines, with Meknes region offerings being particularly noteworthy. Les Celliers de Meknes and Domaine de la Zouina offer quality options.

Coffee: Moroccan coffee culture emphasises strong, dark roasts often flavoured with spices. Café nous nous (half coffee, half milk) provides a milder option.

Marrakech’s souks (markets) represent one of the world’s most authentic shopping experiences, where bargaining is expected and traditional crafts continue centuries-old techniques.

Navigating the Souks

The medina’s souks are organised by craft, with each area specialising in specific products. Main entrances are located near Djemaa el-Fna, with the Rue Semarine serving as the primary artery.

Souk Semmarine: The main thoroughfare leading from Djemaa el-Fna, lined with shops selling textiles, leather goods, and souvenirs.

Souk des Babouches: Specialising in traditional Moroccan slippers and leather goods. Quality varies significantly, so examine purchases carefully.

Souk des Tapis: Carpet sellers display handwoven Berber rugs and contemporary designs. Prices range from $50 for small pieces to thousands for antique or large carpets.

Souk Chouari: The woodworkers’ area, featuring carved furniture, decorative boxes, and musical instruments.

Souk Haddadine: Metalworkers create lanterns, tea sets, and decorative items using traditional techniques.

What to Buy

Argan Oil: Morocco’s liquid gold, produced exclusively in southwestern Morocco. Ensure you purchase from reputable sources, as quality varies dramatically. Expect $15-30 for authentic oil.

Moroccan Carpets: Hand-woven Berber rugs using traditional patterns and natural dyes. Prices depend on size, age, and quality, ranging from $100-1000+. Consider shipping costs for large purchases.

Leather Goods: Marrakech’s leather craftsmen produce bags, belts, and clothing using traditional tanning methods. The Tanneries Quarter demonstrates these ancient techniques, though the smell can be overwhelming.

Spices: Ras el hanout spice blends, saffron, and preserved lemons make excellent culinary souvenirs. Purchase from busy shops with high turnover to ensure freshness.

Textiles: Djellabas (traditional robes), scarves, and fabrics showcase Moroccan weaving traditions. Quality cotton and silk items provide lasting mementoes.

Pottery: Fez ceramics and Safi pottery display distinctive Moroccan glazing techniques and geometric patterns. Consider fragility when purchasing for travel.

Bargaining Tips

  • Start negotiations at 30-50% of the asking price
  • Remain polite but firm throughout discussions
  • Be prepared to walk away; genuine disinterest often produces better offers
  • Compare prices across multiple vendors before committing
  • Consider the time and skill involved in handmade items
  • Tip guides who provide helpful shopping assistance

Modern Shopping

Carré Eden: A contemporary shopping centre in Gueliz featuring international brands, a supermarket, and a cinema. Useful for familiar products and air-conditioned relief.

Marjane: Morocco’s largest hypermarket chain, offering everything from groceries to electronics at fixed prices. Multiple locations throughout Marrakech.

Centre Commercial Al Mazar: Another modern mall with international brands and dining options, located in the new city.

Marrakech’s nightlife blends traditional entertainment with contemporary venues, though options are more limited than in European cities due to Morocco’s Islamic culture.

Traditional Entertainment

Fantasia Shows: Equestrian performances featuring horsemen in traditional dress performing choreographed charges whilst firing rifles. Chez Ali Fantasia ($35 per person) offers the most elaborate show with dinner included.

Gnawa Music: Traditional Moroccan music combining African, Arab, and Berber influences. Kechmara and Café Clock regularly host performances showcasing this UNESCO-recognised cultural heritage.

Belly Dancing: Many restaurants feature traditional dancers during dinner service. Dar Essalam and Restaurant Marrakchi offer quality performances in authentic settings.

Bars and Lounges

Barometre: A sophisticated cocktail bar in Gueliz featuring creative drinks and a contemporary atmosphere. The venue attracts a mix of locals and expatriates seeking quality beverages.

African Chic: This stylish bar combines African décor with modern mixology, creating innovative cocktails in an elegant setting. The rooftop terrace provides city views alongside premium drinks.

Montecristo: A cigar bar and lounge offering premium cigars, whisky, and sophisticated ambience. The venue caters to those seeking upscale evening entertainment.

Nightclubs

Theatro: Marrakech’s most famous nightclub, located in the Hivernage district. The converted theatre features multiple levels, international DJs, and attracts a fashionable crowd. Entry: $20-30.

Pacha Marrakech: Part of the international Pacha chain, this superclub offers electronic music, celebrity DJs, and elaborate production. The venue operates seasonally and attracts party tourists.

555 Famous Club: A more intimate venue featuring house and electronic music with a relaxed atmosphere compared to the mega-clubs.

Casinos

Casino de Marrakech (Es Saadi): Morocco’s largest casino featuring slot machines, table games, and regular entertainment. The dress code requires smart casual attire, and the minimum age is 21.

La Mamounia Casino: A more intimate gaming experience within the legendary hotel, offering classic casino games in elegant surroundings.

Marrakech’s strategic location provides access to diverse landscapes and cultural experiences within day-trip distance.

Atlas Mountains

Ourika Valley (90 minutes): This lush valley offers waterfalls, Berber villages, and dramatic mountain scenery. The journey passes traditional villages where locals maintain centuries-old lifestyles. Setti Fatma waterfalls require a short hike but provide refreshing natural pools. Tour prices: $25-40 per person.

Imlil and Mount Toubkal Base (2 hours): The starting point for North Africa’s highest peak, Imlil offers stunning mountain views and traditional Berber culture. Day visitors can explore the village and enjoy panoramic valley views without attempting the summit climb. Tours: $35-50 per person.

Ouzoud Waterfalls (3 hours): Morocco’s highest waterfalls cascade 110 metres into natural pools surrounded by olive groves. The site attracts Barbary apes and offers boat rides near the falls’ base. Full-day tours: $40-60 per person, including lunch.

Asni and High Atlas Villages (2 hours): Traditional Berber villages showcase authentic mountain life with terraced gardens and ancient irrigation systems. Saturday’s Asni market provides insight into rural commerce and local produce.

Desert Experiences

Agafay Desert (45 minutes): This stony desert offers a Sahara-like experience without the lengthy journey. Activities include camel rides, quad biking, and luxury camp dining under the stars. Half-day tours: $35-50, overnight camping: $80-150 per person.

Essaouira (3 hours): This coastal city provides a complete contrast to Marrakech with Atlantic breezes, Portuguese-influenced architecture, and fresh seafood. The medina is smaller and more navigable than Marrakech, whilst the beach offers water sports and relaxation. Day tours: $40-60, independent travel possible by bus ($10).

Cultural Sites

Aït Benhaddou (4 hours): This UNESCO World Heritage kasbah has appeared in numerous Hollywood films, including Gladiator and Game of Thrones. The fortified village demonstrates traditional Moroccan architecture using mud brick construction. The journey crosses the High Atlas via the Tizi n’Tichka pass. Full-day tours: $50-80 per person.

Telouet Kasbah (3.5 hours): The former palace of the Glaoui family showcases the wealth and power of 20th-century Moroccan pashas. The partially ruined kasbah features elaborate tile work and painted ceilings in various states of preservation.

Adventure Activities

Hot Air Ballooning: Dawn flights over the Atlas foothills and Berber villages provide spectacular aerial views. The experience includes a traditional breakfast and flight certificates. Prices: $180-250 per person, including transfers.

Quad Biking: Explore the Palmeraie palm groves and desert landscapes on guided quad bike tours. Various duration options accommodate different experience levels. Half-day tours: $40-80 per person.

Rock Climbing: The Atlas Mountains offer world-class climbing with routes suitable for various abilities. Todra Gorge provides the most spectacular climbing, though day trips focus on lower-grade routes near Marrakech.

Visa Requirements

UK Citizens: Visa-free entry for stays up to 90 days. The passport must be valid for at least 6 months from the entry date.

Other EU Citizens: Generally visa-free for 90 days, though requirements may change post-Brexit.

US/Canadian Citizens: Visa-free for 90 days with a valid passport.

Currency and Money

Currency: Moroccan Dirham (MAD). The exchange rate is approximately 10 MAD = $1 USD (rates fluctuate).

ATMs: Widely available in Marrakech, though fees can be substantial. Notify your bank of travel plans to avoid card blocks.

Credit Cards: Accepted in hotels, upscale restaurants, and some shops, though cash remains king in souks and local establishments.

Tipping: Expected for guides ($5-10 per day), restaurant service (10%), taxi drivers (round up fare), and hotel staff ($1-2 per service).

Health and Safety

Vaccinations: No special vaccinations required, though hepatitis A and typhoid are recommended for adventurous eaters.

Water: Stick to bottled water to avoid stomach upsets. Most hotels provide complimentary bottles.

Sun Protection: Essential year-round due to high altitude and intense sun. UV levels can be deceptive, particularly in winter.

Pharmacies: Well-stocked and staffed by qualified pharmacists. Many medications are available without a prescription that require one elsewhere.

Safety: Marrakech is generally safe for tourists, though petty theft can occur in crowded areas. Use hotel safes for valuables and avoid displaying expensive items.

Communication

Language: Arabic (official), Berber (Tamazight), French (widely spoken). English is common in tourist areas but limited elsewhere.

Internet: WiFi is available in most hotels and many cafés. SIM cards available for extended stays ($10-20 with data).

Phone Coverage: Excellent throughout the city, though it can be patchy in remote Atlas locations.

Transportation

Airport Transfers: Pre-arranged transfers are recommended for first-time visitors to avoid taxi scams.

Local Transport: Walking is best for Medina exploration. Taxis for longer distances, but insist on meters or agree on prices beforehand.

Car Rental: Not recommended for Medina exploration, but useful for independent day trips. An international driving licence is required.

Daily Budget Estimates (per person)

Budget Travel ($30-50 per day)

  • Accommodation: $15-25 (hostel/basic riad)
  • Meals: $10-15 (street food and local restaurants)
  • Transport: $3-5 (local taxis and walking)
  • Attractions: $5-10 (basic sites and markets)

Mid-Range ($75-150 per day)

  • Accommodation: $40-80 (good riad/hotel)
  • Meals: $20-35 (mix of local and international)
  • Transport: $10-15 (taxis and occasional private transport)
  • Attractions: $15-25 (major sites and some experiences)

Luxury ($200+ per day)

  • Accommodation: $150+ (luxury riad/international hotel)
  • Meals: $50+ (fine dining and hotel restaurants)
  • Transport: $20+ (private transfers and guides)
  • Attractions: $30+ (premium experiences and private tours)

Money-Saving Tips

  • Visit during the shoulder season for better accommodation rates
  • Eat at local restaurants away from main tourist areas
  • Use public transport and shared taxis when possible
  • Negotiate group rates for tours and activities
  • Stay in riads offering inclusive meals
  • Purchase crafts directly from artisans rather than middlemen

When to Spend More

  • Accommodation: Quality varies dramatically; invest in good reviews
  • Guides: Professional guides provide significant value for complex sites
  • Transportation: Reliable transfers are worth the extra cost for airport/long distances
  • Food experiences: Cooking classes and food tours offer lasting value

Dress Code

General Guidelines: Morocco is relatively liberal compared to other Islamic countries, but modest dress shows respect and avoids unwanted attention.

For Women: Cover your shoulders and knees in public areas. Loose-fitting clothing is more comfortable and appropriate. Headscarves are not required for tourists but may be requested at some religious sites.

For Men: Long trousers and shirts with sleeves are appropriate for most situations. Shorts are acceptable in tourist areas but may attract stares in local neighbourhoods.

Swimming: Bikinis and swimming costumes are acceptable at hotel pools and private venues. Beach areas in nearby Essaouira are more relaxed.

Religious Considerations

Mosques: Non-Muslims cannot enter most mosques, including the Koutoubia. The Hassan II Mosque in Casablanca offers guided tours for non-Muslims.

Prayer Times: Respect prayer times with reduced noise and patience during service periods. Many businesses may close briefly for prayers.

Ramadan: If visiting during Ramadan, avoid eating, drinking, or smoking in public during daylight hours. Evening iftar meals offer unique cultural experiences.

Social Customs

Greetings: Handshakes are standard between the same gender. Wait for the local women to extend their hands first.

Photography: Always ask permission before photographing people, particularly women and children. Many will expect small tips for posed photos.

Bargaining: Expected in souks and with taxi drivers. Remain polite and patient during negotiations.

Public Displays of Affection: Keep physical contact minimal in public areas out of respect for local customs.

Left Hand: Use your right hand for eating, greeting, and passing items, as the left hand is considered unclean in Islamic culture.

Gift Giving and Tipping

Appropriate Gifts: Small items from your home country, quality pens, or books make appreciated gifts for helpful locals.

Service Tips: Restaurant servers (10%), hotel staff ($1-2 per service), guides ($5-10 per day), and taxi drivers (round up fare).

Charitable Giving: Morocco has significant poverty, but be selective about giving money directly. Supporting legitimate charities or purchasing from women’s cooperatives creates a more sustainable impact.


Marrakech offers an intoxicating blend of ancient traditions and modern luxury, where every narrow alley holds surprises and every sunset paints the city in magical hues. This guide provides the foundation for your Moroccan adventure, but the true magic lies in surrendering to the city’s rhythm and allowing yourself to be swept away by its timeless charm. Whether you’re sipping mint tea on a rooftop terrace, bargaining for treasures in centuries-old souks, or watching the sun set behind the Atlas Mountains, Marrakech promises memories that will last a lifetime.

Safe travels, and may your journey to the Red City exceed every expectation.