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Africa Travel Sector Encouraged to Redefine Global Presence

Travel Administrator
Technology Travelling

During his keynote address at the Business Opportunity Networking Day (BONDay) of Africa’s Travel Indaba 2024 (ATI), South Africa’s Deputy Tourism Minister, Fish Mahlalela, stressed the importance of Africa taking charge of its narrative and showcasing its potential to the world.

It is up to us as Africans to open the world’s eyes to what we have to offer as a continent and take charge of the narrative. Only when we are proactive will we control our destiny.

Fish Mahlalela – South Africa’s Deputy Tourism Minister

BONDay and ATI Bring Together Tourism Industry Professionals

The BONDay event, held at the Inkosi Albert Luthuli Convention Centre (ICC) in Durban, preceded the ATI, which took place from May 14 to 16. ATI showcases a wide variety of Africa’s best tourism products and attracts African exhibitors, international and local buyers, and media from across the world.

Young Travellers Share Their Success Stories

At the “Future of Travel Through the Eyes of the Youth” session, three young travellers shared how they have converted their hobby of travelling into thriving businesses while exploring the continent. Acacia Denison and Michael Monk, of Yeti the Van, have visited over 100 campsites in South Africa, generating income through brand placement. Katchie Nzama, a solo traveller, has visited 35 African countries creates digital content and writes about her experiences.

Airlift Advancements in Africa

In a discussion titled “Airlift Advancements in Africa,” Hamish Erskine, CEO of Dube TradePort, emphasized the importance of prioritizing cargo transport to sustain operational growth. Mpumi Mpofu, CEO of Airports Company South Africa, highlighted the significance of intra-African tourism and the need for robust travel networks within the continent.